How We Helped Luna & Sage Grow Their Online Presence by 300%
April 25, 2025

Case Study: How We Helped Luna & Sage Grow Their Online Presence by 300%

Introduction
In a world where attention spans are short and competition is fierce, growing your online presence isn’t just about having a website—it’s about having the right digital strategy. In this case study, we’ll show you how our agency helped Luna & Sage, a boutique wellness brand, increase their online visibility by 300% in just four months.

The Client: Luna & Sage

Luna & Sage is a modern, plant-based skincare brand based in Portland, Oregon. Known for their eco-conscious ingredients and minimal branding, they had a loyal local following—but they were struggling to scale digitally.

Goals:

  • Boost brand awareness nationally

  • Increase organic and paid website traffic

  • Improve online sales

  • Build a more active and engaging social media presence

The Challenges

When Luna & Sage came to us, they were facing:

  • Poor visibility on search engines

  • An outdated website with low conversion rates

  • Little paid advertising experience

  • Inconsistent social media posting

  • Minimal customer data for remarketing

Our Strategy: What We Did

We started with a full digital deep-dive and then crafted a multi-layered strategy to help them grow sustainably.

1. SEO Optimization

  • Technical SEO fixes (site speed, mobile UX, broken links)

  • Optimized product pages and blog content with keyword research

  • Implemented structured data for rich snippets

  • Built local and niche backlinks

2. Website Redesign

  • Modernized the design to reflect their clean, minimalist brand

  • Added product bundles and customer reviews

  • Improved mobile checkout experience

  • Simplified site navigation to guide users to purchase

3. Paid Media Launch

  • Created Google Shopping and Search campaigns

  • Launched targeted Instagram ads with lifestyle creatives

  • Retargeted site visitors and abandoned carts

  • Weekly optimization based on performance data

4. Content & Community Building

  • Developed a content calendar with skincare tips, behind-the-scenes, and UGC

  • Ran influencer campaigns with micro-creators

  • Built an email funnel with skincare quizzes + product recommendations

  • Grew their Instagram following with giveaways and reels

The Results (In Just 4 Months):

📈 +312% growth in total website traffic
🔍 +210% increase in organic traffic
🛒 +148% boost in ecommerce sales
📱 +275% increase in social media engagement
📩 4x growth in their email subscriber list

Client Feedback

“Working with this team has been a game changer. We finally feel like our online presence matches the heart of our brand. Every week brought new wins—big or small.”
— Mia Carter, Co-Founder, Luna & Sage

Conclusion

Luna & Sage’s growth wasn’t a fluke—it was the result of combining data, creativity, and strategy. Whether you’re a niche brand or a scaling business, we can help you build an online presence that actually delivers.

Want to be our next success story? Let’s talk.